What Is Google’s Hummingbird And How Would It Affect SEO?

What Is Hummingbird?

Hummingbird is the chosen name for the most recent search algorithm update of Google. The search algo update was named after the hummingbird since it signifies ‘swiftness and accuracy’.

Google's Hummingbird And How Would It Affect SEO How It Affects SEO

Apparently, if you didn’t done something horrible before the update then there would be nothing to worry about. If you have noticed some disturbances in your current ranking keywords do not be one sided and put all the blame to the hummingbird update. There may be minor and major updates aside from Hummingbird which started several months ago that’s now taking its toll. The Hummingbird update, like any other Google update’s purpose, was to give searchers the best results in their questions. Since it’s new for SEO’s, it could be like the ‘sword of Damocles’. While everyone is trying hard to figure out what will the Hummingbird do, the concept of quality content has never been ridden out by specialists. Eventhough SEO’s are submitted to change, several practitioners remain doing what they have been doing while they wait for more physical results.

What To Do After The Update?

Experts say that there are some tricks that might help you come up in search results. Most appropriate process would be:

  • Comprehend the value of knowledge graph

The Knowledge Graph Intro

  • Familiarize and master the semantic search. Hummingbird is a very witty thing. It’s like an intelligent and attractive woman – it’s very sharp! It will not give very shallow results anymore. Moreover, it deeply understands the meaning of the searched  phrase and give back the most appropriate answers.
  • Learn what your market truly wants. Constantly provide best answers to queries in your niche. Not only it will help you minimize percentage of bounce rate but it will also give you good results with the help of Hummingbird algo update.
  • Be the “expert” in your field. Position yourself as a provider of key solutions to the searchers. Know their intent, needs and problems.

To broaden your knowledge about the algo update check out the FAQ about Hummingbird post of Danny Sullivan from Search Engine Land since he have summarized almost everything about the update there. Need more info about SEO?