Hummingbird is the chosen name for the most recent search algorithm update of Google. The search algo update was named after the hummingbird since it signifies ‘swiftness and accuracy’.
How It Affects SEO
Apparently, if you didn’t done something horrible before the update then there would be nothing to worry about. If you have noticed some disturbances in your current ranking keywords do not be one sided and put all the blame to the hummingbird update. There may be minor and major updates aside from Hummingbird which started several months ago that’s now taking its toll. The Hummingbird update, like any other Google update’s purpose, was to give searchers the best results in their questions. Since it’s new for SEO’s, it could be like the ‘sword of Damocles’. While everyone is trying hard to figure out what will the Hummingbird do, the concept of quality content has never been ridden out by specialists. Eventhough SEO’s are submitted to change, several practitioners remain doing what they have been doing while they wait for more physical results.
What To Do After The Update?
Experts say that there are some tricks that might help you come up in search results. Most appropriate process would be:
Comprehend the value of knowledge graph
The Knowledge Graph Intro
Familiarize and master the semantic search. Hummingbird is a very witty thing. It’s like an intelligent and attractive woman – it’s very sharp! It will not give very shallow results anymore. Moreover, it deeply understands the meaning of the searched phrase and give back the most appropriate answers.
Learn what your market truly wants. Constantly provide best answers to queries in your niche. Not only it will help you minimize percentage of bounce rate but it will also give you good results with the help of Hummingbird algo update.
Be the “expert” in your field. Position yourself as a provider of key solutions to the searchers. Know their intent, needs and problems.
To broaden your knowledge about the algo update check out the FAQ about Hummingbird post of Danny Sullivan from Search Engine Land since he have summarized almost everything about the update there. Need more info about SEO?
As you may know Google Penguin is a term for one of the latest Google Update which has caused thousands of SEO’s to quit their job. Penguin aims to decrease the ranking of websites which, technically, haven’t cope with the guidelines of Google.
Black hat is a total no-no for Google but I have wondered why a lot of SEO guys succeed in getting good money using the Black Hat SEO.
Check out Penguin’s effect and its difference on the other updates. In case you didn’t know, Penguin is not alone. If what you’re doing in the web is spamming and spamming a lot of content for the sake of backlinks, there’s a Panda waiting to devour you any time.
I hate spam! Yes I do, but there are very good ways to use it as a weapon in search engine ranking. Google is not a trash bin, so it literally hates sites who throws garbage at them. However, if you are battling with big businesses in your niche lovely pure white hat practice won’t get you anywhere. My advice? Study more about SEO before you spout annoying things in the web and the world will become a better place.
In this website, we will be discussing topics regarding the cores of SEO and the best practices and strategies of the post Panda and Penguin era.
There are a lot of people who practice search engine optimization. Others use it as an arsenal for their personal websites while most of the search engine optimizers study and practice SEO for getting a decent salary from online businesses. SEO is much more of a sector in the internet world. It’s some kind of a business inside the internet marketing region. Digital marketing strategists and practitioners all over the world like do some quirky stuff on how to improve Google ranking, SEO services on how to increase website traffic using different methods and strategies with their SEO quotes. All search engine experts are usually driven by motives and ideologies.
Ideologically speaking, SEO is divided into three (3) parts:
These practices will be tackled down into a more intricate level within this site.