By Adam Drew
April 30, 2012 by Adam

My Album Is Available Free Right Now!

I’ve been waiting for this day for 7 long months! Starting right now “The Demonomicron” is available for free here:

http://thedemonomicron.com/album/the-demonomicron

You can get it in (almost) any format you want and it includes the PDF book of art, photography, liner notes, and lyrics. Oh, and did I mention it was all free?

The companion album of demos, remixes, and alternate versions is also available for free! You can get it here:

http://thedemonomicron.com/album/the-alternomicron

“The Demonomicron” will be available via various online retailers including iTunes, Amazon, and Google Music in the coming week. It will also be available for streaming on Spotify and Last.FM. Tracks will be going up on Soundcloud every couple of data. Physical CDs will be available in the next 2 or 3 weeks; they will be 7$ (plus S/H). The full album will also be on Pandora within the next month.

That’s it! Go Listen to it! Right now!

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April 20, 2012 by Adam

The Demonomicron Release Info

“The Demonomicron” is coming! I’ve been working on this album for 7 months now and I am still super excited about it. I listen to the album a couple of times a day and I still think it sounds great. If I like it after all this time then I’m sure others will like it as well. I’ve been hard at work on the album and at this point I’m only a week or two away from releasing it. I’m close enough to release now to talk about how it will be distributed and all sorts of other details.

Before I talk about when it will be available and where to get it let me quickly introduce the album for anyone who hasn’t heard me ramble on about it. “The Demonomicron” is an album of original music composed, performed, and (for the most part) recorded and engineered by yours truly. At 8 songs and around 45 minutes it is longer than an EP, and could probably qualify as a shorter-end LP.

The music is a bit hard for me to explain. In my opinion it is a form of metal but I think some metal geeks would take issue with that. It is technically electronic metal as it was all played and recorded by one person, there’s a good amount of effects, synths, samples, and all of the percussion is electronic. However, unlike most electronic metal I’ve taken great pains to make it sound as natural as possible. If I never told anyone otherwise I think most people would just hear a “real” band playing when they heard the album. The songs aren’t super fast like thrash, and except for the last one they aren’t super slow like doom. But there are elements of both of those genres. It is groovier and bassier than a lot of metal. If I *had* to pick a metal subgenre I’d say it is “groove metal,” but that’s a genre that’s been dead for almost 20 years. The album takes a lot of inspiration from White Zombie, Marilyn Manson, Rob Zombie, Type O Negtaive, and all that great 90s music I grew up with but also incorporates things inspired by more contemporary bands like Mastodon and Isis. There’s also a strong Rush influence on the record but that wont be obvious to the listener I don’t think; it was a very personal inspiration in how I approached making a record and some of the mixing, tonality, and composition (I can’t play anything like those guys so I can’t claim any inspiration there!) Black Sabbath was also a huge inspiration.

Lyrically the album is a collection of short sci-fi and horror stories. There’s songs about robot overlords, evil creatures, disasters in space, android insurrections, and all kinds of other stuff like that. Pretty much every song on the album is narrative fiction, which is something I’ve never done before. The songs pay homage to my favorite horror and sci-fi movies, books, and video games. Some of the lyrics were inspired by fringe history, alternate history, and conspiracy theories. It isn’t the “deepest” material in the world. But it is fun, mostly pretty original, and I truly believe all of it is quite good. If you enjoy horror and sci-fi I think you’ll like the lyrics to these songs.

The artwork was also a huge focus of this album. I don’t like the idea of just slapping a cover image on the MP3s and calling it a day. The bands I love all brought visual aesthetic and design to their work. I wanted to do the same thing, and I wanted to do so in a way that takes advantage of modern technology. I believe I’ve done that. I’ll talk more about that later.

So where will you get it, when will it be available, and how much will it cost? It will be available in a lot of places so you’ll really have your pick of where you are most comfortable. The best place to get the album will be www.thedemonomicron.com where the album will be available for FREE download in a variety of formats. I’ve decided to work with the helpful folks at Bandcamp and the hosting and distribution will be handled by them. You will be able to pay if you want to, but it will be free to anyone who wants it. The album will be available in MP3, AAC, FLAC, Apple Lossless, OGG, and I think others too. The album will also be available from iTunes, Amazon MP3, The Zune Marketplace, and other online retailers. That said I do not recommend buying the album from those places if you can help it. I’m putting it on those services in hopes that people who have no connection to me might find it. That said the album will not be free on those services as they do not allow free releases. My www.thedemonomicron.com site is the best place to get the album. You’ll be able to stream the album on Soundcloud, Last.FM, Grooveshark, and Spotify, though I hope you will take the time to download the album in high quality instead. Finally, the album will also be available as part of a short run of CDs. The CDs will also be available at www.thedemonomicron.com for $7 each. The album will be available as soon as it is ready; I’m not going to set an arbitrary date. It will be a rolling release: it will be on the site first, then iTunes et al, and CD later. Stay tuned here, on Facebook (facebook.com/adamdrewmusic), or on Twitter @thedemonomicron for more info on availability as it comes out.

Now, if I was just releasing the album that would be exciting enough, but there’s more. I’ve put together some really incredible bonus materials that make this album really special and not just another internet release. Anyone who knows me will (I hope) say that I have an insane work ethic, high standards, and put everything I have into what I do and this album reflects that. Alongside “The Demonomicron” I will also be releasing a gorgeous 26 page digital art book and a companion album of demos, remixes, and alternate versions called “The Alternomicron.” And better yet, all of this will be free.

I am incredibly proud of the art book. It is 26 pages of original artwork, photography, liner notes, and lyrics. It is all super high resolution and looks incredible on tablets, especially on the iPad 3. This art book is my attempt to recapture the experience of looking through the album art while listening to an album (something we’ve lost in the digital age.) It makes the album something you can sit down and actively enjoy by looking at the art and reading the lyrics while you listen to the album. It also gives the album a visual aesthetic which to me is hugely important. I believe that this book not only recreates that experience it makes it better. When viewed on a tablet this artwork is bigger, brighter, and more beautiful than anything that’s been provided alongside an album. It really makes use of the technology we have to improve the digital music experience. Most people listen to music while doing something else. I believe this lessens the impact of music. It is my sincere hope that people who listen to the album will take the time to (at least once) sit down and go through the book while listening to the music. The experiences were designed in tandem and fit together to enhance each other.

“The Alternomicron” is also something I’m really proud of. It includes some of the original demos from back when I first wrote the songs. I’ve also included some remixes by myself and some guests, and alternate versions that are completely re-recorded and re-imaged rather than just being remixed. There’s even some original music not found on “The Demonomicron.” If you like the main album and want more, “The Alternomicron” is a great way to get different perspectives on the songs. “The Alternomicron” also includes a digital booklet, but it is much smaller with some liner notes, links, and a bit of art.

So what’s the album’s current status? Recording and mixing have finished, the artwork is all done, and “The Alternomicron” is about 90% done. The album is currently out with the mastering engineer waiting to be mastered. Once mastering is complete I’ll probably need some time to live with the masters and see what I think. From there it’ll be time to release. I hope to release the weekend of the 28th, but I wont know until I have the masters back. Regarding “The Alternomicron” I am waiting on remixes back from a couple of folks and I have one or two more things I’d like to do for it.

That’s all for now. More to come. Exiting times!

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April 19, 2012 by Adam

Stop looking for the next Microsoft

Microsoft’s domination of consumer and business computing technology in the 90s has left a deep cultural impact on tech journalism, thought, and opinion. Whenever a new technology market or sector opens up the tech press immediately begins looking for “the next Microsoft” that will dominate that space. Will Google be the next Microsoft? Will Apple be the next Microsoft? Will Facebook be the next Microsoft? Will Microsoft be the next Microsoft? This way of thinking is fundamentally flawed. It assumes that a single company dominating a given market or landscape is normal. It makes sense that tech pundits and journalists would make this assumption as Microsoft did dominate the computing industry in total during the 90s when then entire concept of tech journalism and punditry was formed. However, when you step back and look at the big picture it becomes clear that Microsoft’s position in the 90s was more like a growing pain for a young industry than it was the natural end state of a mature market.

If you take a look at the computing market as a whole over the past 50 years it becomes pretty clear that a plurality of players and platforms is the norm. Microsoft’s domination of computing in the 90s was more of an aberration due mostly to them being in the right place, at the right time, with the right product. If you look to other similar industries such as automobiles and appliances you will also see a plurality of players. One or two of those players may be clear front runners, but plurality appears to be the norm for a mature market. During the 70s and 80s there were a multitude of competing computing platforms. During the 90s things coalesced around Microsoft. And now we have a plurality again with Android, iOS, Windows, Mac OS X, and Linux (in the datacenter.) Pundits assume that this plurality is the sign of an immature market and that things will eventually again coalesce around a single player; I think the exact opposite.

A quick survey of history seems to show that domination by a single player is actually a characteristic of a young and immature market. Cars were dominated by Ford and Ford alone early on. Electricity and electrical products were dominated by Edison’s ventures. Communications were dominated by AT&T. Over time plurality creeps into these markets as a result of wider adoption. The more people who want something in a free market, the more unique ways people are going to want it. People don’t just want a car, or a computer, or a phone, or a washer. People want the thing that is just right for the individual. Plurality and options are a sign that a market has come of age and been widely adopted, not that it is shaky, uncertain, and needs to mature.

In my opinion the search for the next Microsoft, the belief that there will be a company that will dominate 90% of the total computing landscape for a decade or more, is backwards. It is an easy mistake to make when we all came of age during a time when that was the norm. But in retrospect we can see that the norm then was not the norm, it was a hiccup.

 

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April 12, 2012 by Adam

The New iPad

I’m always late to the party when writing about current events. If I am going to write about something I usually like to take my time, think about it, and get first hand experience. So here I am writing about the new iPad a month after the the fact.

Why even bother writing about the new iPad? Hasn’t everything worth saying been said? Well, I own one and there’s one thing I’ve noticed that I haven’t really seen much mention of. There’s been plenty of flash-in-the-pan manufactured controversies about supposed iPad problems such as it being too hot (its not) or being too thick and heavy (its not.) What I find curious is that as far as I can tell there is a real problem with the new iPad that is going largely unmentioned: the CPU/GPU combination is not powerful enough to drive the display. Read the rest of this entry »

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March 21, 2012 by Adam

The Demonomicron on Kickstarter: UPDATED

After some soul searching I decided to cancel the Kickstarter campaign. I never felt comfortable with it, and my unease got worse by the day. I’ve never asked anyone for money for music before and it felt wrong to start. It is my music, and my problem. I don’t pay for my friends and co-workers hobbies, and they shouldn’t pay for mine. I wanted to do it and I thought it sounded like a good idea but I couldn’t follow through on it. I just felt wrong.

I am not sure what the funding or sales situation will be for “The Demonomicron.” But I know that Kickstarter isn’t a good fit for me. Thanks very much to everyone who pledged and everyone who spread the word. “The Demonomicron” will come, and it will blow your ears up, but I’ll find a way we can all be comfortable with to bring it to you.

Thanks.

I was going to release my upcoming album on iTunes et al via TuneCore but decided to try a different approach. I’m attempting to cover the cost of producing the album with Kickstarter. In case you haven’t heard of it, Kickstarter is a service for crowd-sourced-funding of creative projects. You set a project up, people can pledge money to the project, and if the project goal is reached then the money goes to the artist to complete the project. It is a great way for small projects to get funding before the project goes to market, rather than spending a whole bunch up front and trying to recoup it via sales. Read the rest of this entry »

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March 20, 2012 by Adam

Update On My Upcoming Album

About a month ago I posted some information on my currently-in-production album. I left a lot of open questions. The album has continued to come along so I wanted to post some more information and provide more detail. Read the rest of this entry »

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March 13, 2012 by Adam

Album Teaser Video

Just a short 1 minute teaser I made for my upcoming album, “The Demonomicron.” The teaser contains short clips of 3 songs on the album. More info to come.

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March 3, 2012 by Adam

2 Problems for Windows 8

Microsoft’s next version of Windows is fast approaching and has been getting a lot of attention. Windows 8 was released as a consumer preview recently and that has meant a lot of people using it, scrutinizing it, and writing about it. Windows 8 is set to be a huge release for Microsoft for many reasons: it is a unified desktop and tablet OS, it uses Microsoft’s new(ish) metro design language, and it runs on both x86 and ARM architectures. Microsoft’s been getting a lot of buzz for Windows 8, and a lot of it is positive. I can see why people are excited – Windows 8 is a fairly ballsy move – but I’ve noticed a couple of fairly major problems with Windows 8 that I haven’t seen anyone else point out. As far as I can tell problems are so major they could very well sink the Windows brand forever, and that’s not hyperbole.  Read the rest of this entry »

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February 10, 2012 by Adam

News About My Forthcoming Album

I’ve been hard at work on an album that I hope to have ready for release early in the spring. I’ve recorded a lot of music over the course of my life but I am more excited about this project than anything I’ve ever done. This album represents a lot of firsts for me and is the most professional, complete, and all around most awesome album I’ve ever worked on. Read the rest of this entry »

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January 27, 2012 by Adam

Post PC devices and Music part 1: Producing and Recording Music with iPad

Since I’ve had my iPad 2 I’ve spent a fair amount of time learning how to incorporate it into my music composition, recording, and production workflow. I expected the iPad to be a musical novelty but it has instead turned out to be an incredibly flexible and versatile bit of gear, one quite fit for serious work. I’ve found two distinct use-cases for the iPad: first as a portable DAW, and secondly as a piece of outboard gear. In the DAW scenario the iPad is used as a stand-alone device that does all of the sound generation, recording, effects, mixing, and editing one expects from a DAW. This makes the iPad a perfect environment for quickly sketching out new ideas or recording demos in a tiny portable package. It’s great for bringing out to collaborate with folks or to just get out and work in a different environment. The other use case is to use the iPad as a piece of outboard gear to be recorded along with your other instruments. In this scenario you’d be doing the DAW work in Logic, or Pro Tools, or something similar on your computer and recording the output of the iPad while it is being used as a tone generator, synth, effects processor, or sequencer. There can even be some overlap between these two use-cases; for example, you may sequence a synth line in one app, render that to WAV, and then copy that render into a channel in a DAW app. I’ve had a lot of fun experimenting with the iPad and I’ve been shocked at the quality of the results. If you are curious about what the iPad offers for music production, what some good apps for iPad music production are, and what hardware is supported this post should help you out. Read the rest of this entry »

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